This semester I have been enrolled in a School of Business course called "Principles of Marketing". Under the supervision of our Professor, Mark Mulder, we were given the task of creating a campaign for a real-life non-profit organization, Living Water International. Not only were we given the opportunity to gain first hand experience of creating and implementing a marketing campaign, we were able to make a difference. We were actually raising awareness of an important cause and raising funds to secure the installment of a well near Leon, Nicaragua by PLU students in March 2015.
One of our campaign photos.
I have had the pleasure of working with an amazing marketing team, who since the beginning of the course have been extremely engaged and excited about our project. We created a video to raise awareness with facts about the water crisis, and to promote our main campaign event, a water walk.
The water walk held on November 21st, aimed to raise awareness and simulate the struggle that women and children go through every day to gather water that may not even be clean. Our goal was to have students carry a jerry can full of water a collective distance of 4 miles, the average distance woman and children walk every day, not including the extra 3 miles during the dry seasons. We also collected loose change from participants and non participants to help them realize that every penny counts just as every drop of water counts.
PLU students carrying the Jerry can.
The turnout for the event was great. Students walking by were happy to help us carry the jerry can and were taken aback by how heavy it was and how far children have to carry water every day. We were able to raise a lot of awareness and reached our goal of 4 miles in less time than anticipated. We would like to thank everyone who stopped by, participated and donated to this cause. It makes me very proud to go to a school who is so invested in bettering the lives of others and want to make a change in the world. If you want to make a difference, PLU is a great place to make it happen.
If you are interested in learning more about our partner organization or about the PLU Well project I have listed some great links below.
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